4 Benefits of Positive Feedback
Feedback in the work environment is a dialogue, an ongoing process embedded into the very heart of organizational culture, not a mere one-way performance appraisal twice a year. Organizations that champion a feedback-seeking culture enjoy improved employee performance (Evans & Dobrosielska, 2021).
Leaders differ in their feedback styles, with some using negative feedback and others using positive feedback. So which is more beneficial?
Negative feedback attempts to decrease specific behaviors or outcomes, often through punitive measures such as verbal admonishments (Choi et al., 2018). This approach can elicit negative emotional responses in individuals and can lead to worse performance, increased resistance, aggression, and withdrawal (Michael, 2004; Sidman, 1989).
Positive feedback, on the other hand, can be transformational. Positive feedback aims to increase desired behaviors and outcomes through positive reinforcement, such as verbal praise (Choi et al., 2018). This empowers employees and significantly predicts task performance (Evans & Dobrosielska, 2021), by providing an opportunity for professional growth (Ellison et al., 2022).
Beyond performance itself, positive feedback can enhance employee engagement, generate psychological safety, improve employee retention, and boost employee recognition. Below we explore these benefits in more detail.
1. Enhancing employee engagement
How do employers keep their workforce engaged and excited about their jobs?
Give them praise for the good work they do.
Praising and rewarding employees elicits a cascade of positive emotions, which can have a knock-on effect for motivation and employee engagement (Salanova et al., 2010). The statistics speak for themselves; employees who receive frequent positive feedback are four times more likely to be engaged than those who are not getting ongoing feedback (Gallup, 2023a).
A real-life example of the benefits of employee engagement, is the profound improvement made in the company Target, once Brian Cornell was appointed as CEO in 2014. Many of the changes he implemented targeted employee engagement, and Target became one of the most profitable United States companies (Target CEO, 2023).
2. Psychological safety
A core feature of psychological safety is a culture of feedback where leaders hold ongoing feedback dialogues between themselves and their team members (Clark, 2020).
This means leaders must listen, show appreciation, give praise, and seek feedback on their own leadership approach from their team. In doing so, a feedback culture will emerge where individuals feel safe to take risks and to be innovative (Edmondson & Scott, 2022).
3. Employee retention
A logical extension of employees feeling engaged and motivated is that they are more likely to stay in their jobs.
Given the research that feedback enhances engagement (Gallup, 2023a), and engagement improves employee retention rates (Tullar et al., 2016), leaders can be confident that providing positive feedback will have lasting positive implications for their workforce.
4. Employee recognition
Many positive feedback tactics involve recognizing employees’ efforts. In this vein, the more positive feedback a leader gives, the stronger a culture of positive recognition can be built, and employees will feel valued and appreciated for their endeavors.
Employee recognition has been touted as the most powerful new approach to job performance, satisfaction, and retention (Gallup, 2022b).
Evidently then, the benefits of engaging in positive feedback as a leader are wide reaching and have the potential to be long lasting too.
Key Elements of Effective Positive Feedback
So, positive feedback is good for employees and teams, but what do leaders need to do to deliver positive feedback effectively?
Below, we outline some of the building blocks required, and provide practical tips to get any leader up and running with positive feedback.
1. Reinforcing positive principles
How do leaders promote a positive working environment and motivate their teams? One key pathway is to reinforce positive aspects of your teams by cocreating and upholding shared values and boosting positive emotions through direct praise.
Also, focus on your employees strengths by engaging in strengths-based development and feedback conversations, which we will discuss below.
2. Effective communication
Leaders cannot be successful in delivering feedback if they are not equipped with effective communication skills. This means learning how to listen actively, to respond appreciatively, and to ask good questions.
Beyond this, leaders can adopt a person-centered approach to communication. an ethos proposed by psychotherapist Carl Rogers (1995).
This approach comprises three core components (Rogers, 1995):
- Empathy
Leaders should tap into empathy and show they care and value their employees by reflecting back on what an employee has said.
- Congruence
Leaders should be authentically themselves, open and transparent, and endeavor to deliver feedback in a congruent manner.
- Respect
Leaders should show unconditional positive regard to their employees by providing a safe space to share feedback.
3. Constructive criticism
Scientific definitions of feedback tend to focus on the binary of positive versus negative. This leaves little room for reflection on how leaders can deliver critical or constructive feedback.
One approach to delivering constructive criticism is to lean into radical candor (Scott, 2017). The whole point of radical candor is that empathy and critique don’t have to be opposing forces. Indeed, to access radical candor, leaders must be both kind and helpful in their feedback by giving praise, encouragement, specific guidance, and critical reflections.
If leaders can build some of these foundational skills, they will be better placed to engage in positive feedback with their teams and unlock numerous benefits.