Strength-Based Leadership: 34 Traits Of Successful Leaders

Leadership strengthsLeaders throughout history have inspired, disappointed, empowered, enraged, challenged, and scared the people they serve.

They can lead nations through wars or squander their country’s finances while offering a figurehead for our hopes and dreams.

Think of Jacinda Ardern, Mahatma Gandhi, Margaret Thatcher, Malcolm X, Nelson Mandela, Angela Merkel, Donald Trump, Joseph Stalin, and Winston Churchill.

You may love or loathe them, but they are all leaders with a unique set of strengths and weaknesses.

In the past, psychology has found many ways of comparing leadership styles— democratic versus autocratic, participative versus directive, and personalized versus positional—however, new insights have arrived from research into our distant past.

According to evolutionary psychologists, a more appropriate grouping of leadership styles might be “prestige” and “dominance.” Leaders in the former category are knowledgeable, wise, and formidable influencers, while the latter demand support and are often physically imposing (Young, 2020).

However we split leadership styles, decades of research have confirmed that the best leaders are not equally skilled in all aspects of leadership. Instead, they are excellent at utilizing their strengths while surrounding themselves with people who make up for their shortfalls.

In this article, we explore some of those strengths and their use in leadership.

What is Strength-Based Leadership?

Twenty years ago, a team of experts at Gallup set about answering the question: What makes an effective leader? (Rath & Conchie, 2009).

The data they sifted through was extensive: 50 years of Gallup polls, 20,000 interviews with senior leaders and followers, and studies of more than one million teams from all over the world.

In their book, Strengths Based Leadership, Tom Rath and Barry Conchie outline key findings that emerged.

The most effective leaders:

  • Invest in employee strengths.
  • Gather together the right people to ensure the best team.
  • Understand the needs of their followers.

However, the most capable leaders are not well-rounded, as we might expect, with an equally balanced set of strengths. Instead, each is unique, and of those interviewed, none were the same.

Their research provides crucial insights into leadership:

  • No two leaders share the same strengths and weaknesses.
  • Attempting to mimic the skills of another will offer only limited benefits.
  • No leader can be good at everything; they should focus on using their strengths.

While great leaders may share similarities, they also exhibit many differences. And it is the latter that makes them unique; it defines who they are as leaders and identifies what drives them to success.


Recognizing leadership strengths

Don Clifton, often referred to as the father of strengths-based psychology, along with colleagues, compared answers and performance across the 20,000 leaders interviewed.

No single strength was shared by all, or even the majority, of leaders. Instead, it became apparent that it is more important that leaders know their strengths and how and when to use them.


34 Strengths Of Successful Leaders

George BushIf you try to be good at everything, you will most likely only excel at mediocrity.

Indeed, research confirms that ignoring your strengths, empowering weaknesses, and striving to be an excellent all-rounder is misguided (Niemiec & McGrath, 2019).

For example, a visionary leader, may not be a great communicator, and equally, someone extraordinary at sharing knowledge may lack deep insights into the future direction of the company. And yet, putting in place the best team, with a balance of strengths (and listening to them), will offset the deficiencies.

As part of Gallup’s research into strengths, they not only interviewed thousands of leaders—often at the CEO level—but also members of the hierarchy below (Rath & Conchie, 2009).

What they found was that the leaders’ strengths belong to each of the following four domains:

  • Executing
    Being able to make things happen and get jobs done, turning an idea into reality.

  • Influencing
    The ability to reach a wider audience and sell ideas beyond the confines of their organization.

  • Relationship building
    The capability to hold the team together, creating and maintaining unity, rather than a collection of individuals.

  • Strategic thinking
    A company that plans to survive needs leaders with vision — the ability to see what could be.

They also recognized that a high-performing team should have individuals that represent each of the four domains.

Although individuals [leaders] need not be rounded, teams should be” (Rath & Conchie, 2009).

34 themes were identified that fit within each of the four domains (modified from Strengths Based Leadership):

Executing Relationship Building
Achiever Adaptability
Arranger Connectedness
Belief Developer
Consistency Empathy
Deliberative Harmony
Discipline Includer
Focus Individualization
Responsibility Positivity
Restorative Relator


Influencing Strategic Thinking
Activator Analytical
Command Context
Communication Futuristic
Competition Ideation
Maximizer Input
Self-assurance Intellection
Significance Learner
Woo (i.e., persuader) Strategic


Let’s look at a sample of the above themes, and see how they underpin each domain:


Executing domain

The achiever works relentlessly towards a goal, while the arranger excels at identifying the ideal balance of people to achieve it.


Influencing domain

Someone with command or self-assurance is gifted in conveying a powerful message. Those with communication or woo place people in a position where they feel comfortable to do their best work.


Relationship building domain

Those that exhibit positivity and harmony focus on reducing distractions and interruptions to their team, allowing them to focus on the task at hand. At the same time, the relator or mentor is a passionate guide for the team to reach their true potential.


Strategic thinking domain

An individual strong in context or strategic themes takes lessons from the past to create a vision of the future. At the same time, the analytical leader looks at the data to understand the connection between cause and effect.

Remember, there is no ideal set of leadership strengths; each leader, and their balance of strengths, is unique.


4 Real-Life Examples

Strength-based leadershipWe briefly introduce four leaders and how they use their unique style of leadership to drive change.


Executing – how to get things done

TV chef Jamie Oliver took a bold idea—to challenge the eating habits of an entire generation—and rolled it out to a nation of school children.

His healthy eating campaign began with 10,000 students in 27 schools, before securing an incredible £280 million in funding from then UK Prime Minister, Tony Blair.

This is probably one of the most important and biggest food revolutions in this country ever.

Jamie Oliver

The journey continues, but so far, with Jamies’ leadership, junk food has been banned, and improved food standards implemented in UK schools.

Despite evidence of improved pupils’ grades and lowered absenteeism, the journey is not over, and the fight continues to improve the eating habits of UK children.


Influencing, how to convey powerful messages

The ‘I have a dream’ speech is perhaps one of the greatest in American history.

On August 28, 1963, civil rights activist Martin Luther King Jr gave a speech to over 250,000 people, calling for an end to racism in the United States.

His speech became a defining moment for the civil rights movement, impacting not only the generation at the time but those that followed.

I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.

Martin Luther King Jr

A year later, Martin Luther King Jr was awarded the Nobel Peace Prize before tragically being shot in 1968.


Relationship building, how to build a team rather than a collection of individuals

Hilary Clinton may have failed in her attempt in 2016 to become US president, but in doing so, she inspired millions of girls and women around the world.

According to the New York Times, by losing the presidency, she set off a crusade that led to women’s marches, an increase in female candidates running for office, and widespread outcry regarding sexual assault (Chozick, 2018).

Clinton connected with women at a grassroots level that led to a shared sense of strength and common goals, showing that even in defeat, she was able to be a strong leader.


Strategic thinking, how to make bold decisions for the future based on insights from the past

Tom Rath, in Strengths Based Leadership, tells how Brad Anderson, CEO of Best Buys (an American multinational consumer electronics retailer), created a company atmosphere that is more like a college campus than a Fortune 500 company headquarter.

Anderson’s insatiable curiosity led him to study the existing yet failing retail model. Using his deep understanding, he placed the needs of the customer first and challenged convention, which resulted in incredible growth.

Anderson neither looks, acts, nor has the personality expected of a conventional CEO. And yet, in 25 years, he has taken a mostly unheard of store and turned it into the largest electronics retailer in America.


Finding Your Leadership Strengths: 3 Assessment Tools

Barack Obana & Dalai LamaTo be a great leader requires a deep understanding of the strengths within.

While this article focuses on the Clifton model of strength-based leadership, there are others, including the Values in Action Inventory (VIA).



Gallup’s leadership-specific StrengthsFinder (since named the CliftonStrengths in memory of Dan Clifton) is an online questionnaire that takes approximately 30 minutes to complete.

Once finished, it produces a set of reports based on your ranked themes, their domains, and a list of personalized insights.

For example, having completed the questionnaire, four out of five of my top themes are under the strategic domain, while the other is under influencer.

Clifton strengths

Using the output from my questionnaire as an example, we can see some of the insights provided:


  • You love to learn and have a desire to improve.
  • You enjoy concentrating for extended periods and being inspired by your work.
  • You tend to avoid situations that do not expand your mind.


  • You listen intently before contributing.
  • You are driven to make discoveries that bring others joy.
  • Your drive to learn and understand, along with your curiosity, is not easily satisfied.


  • You are introspective and enjoy intellectual discussions.
  • You enjoy language, and learning sophisticated terminology, as a form of play.
  • You read everything – books, journals, websites, etc.


  • You are fascinated by ideas and enjoy trying to find the connections between ones that seem unrelated.
  • You sometimes lack effort when forced to perform a traditional process defined elsewhere.


  • You set aside time to think about the future.
  • You seek opportunities to use your strengths and others’.
  • You have a calming effect on others, and your presence reassures them.
  • You are happier when you practice your strength-based skills every day.

For each ranked theme, you are asked to consider:

  • What words and phrases stand out?
  • What talents would you like others to see in you most of all?

While we have focused mainly on the Clifton model—due to its dominance in the field—there are other approaches to understanding personal strengths.


Values in Action Inventory (VIA)

Building on the research by Clifton, Christopher Peterson, and Martin Seligman explored and analyzed writings from around the world.

Their findings identified 24 character strengths, which they grouped under six virtues: justice, wisdom, courage, humanity, temperance, and transcendence.

The Values in Action Inventory of Strengths (VIA-IS) survey is free to take and provides crucial insights into who we are and our moral virtues.



Being aware of and knowing how to use your strengths can be two different things.

Coaching is one of the most time-effective ways of developing leadership. A 2014 study found that when 37 executives and managers received workplace coaching over three months, their leadership skills improved significantly (Mackie, 2014).

Strength-based coaching offers a practical approach to finding our strengths and developing our existing and future leaders.


A Look At Leadership Weakness Traits

Perhaps the most significant leadership weakness is not to be aware of and use your strengths and character traits.

And this is not uncommon. Indeed, poor leadership can often be seen most clearly at the highest levels of government, where visibility is the greatest, and failure has the most significant impact.

Unsurprisingly then, a survey of World Economic Forum members completed in 2014, reported that world leaders were far from effective. Their poor results are possibly a result of the failure of the world to take adequate measures against global warming, a failing global economy, and instability in the middle east.

For confidence to be restored, the world will need more than inspirational leaders. They must also be able to listen to one another and their citizens and be better at working toward reconciliation rather than confrontation.

According to the findings of the report, good leadership requires optimism, delegation, team-building, and the ability to deliver results.


10 Inspiring Quotes

Strengths LeadershipThe following quotes all reflect one, or more, of the 34 themes identified earlier:

If you can dream it, you can do it.

Walt Disney

My best successes came on the heels of failures.

Barbara Corcoran

We must believe that we are gifted for something, and that this thing, at whatever cost, must be attained.

Marie Curie

A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go, but ought to be.

Rosalynn Carter

Coming together is a beginning. Keeping together is progress. Working together is success.

Henry Ford

A leader’s role is to raise people’s aspirations for what they can become and to release their energies so that they will try to get there.

David Gergen

The question isn’t who’s going to let me; it’s who is going to stop me.

Ayn Rand

A leader is like a shepherd. He stays behind the flock, letting the most nimble go out ahead, whereupon the others follow, not realizing that all along they are being directed from behind.

Nelson Mandela

We’re here to put a dent in the universe. Otherwise why else even be here?

Steve Jobs

The only way to make sense out of change is to plunge into it, move with it, and join the dance.

Alan Watts


10 Books On The Topic

Whether you are interested in becoming a better leader, or understanding and using your strengths, the following books provide some valuable insights.

  • Strengths-Based Leadership: Great Leaders, Teams, and Why People Follow – Tom Rath and Barry Conchie (Amazon)
  • The Strengths Book: Discover How to be Fulfilled in Your Work and in Life – Sally Bibb (Amazon)
  • The Power of Character Strengths: Appreciate and Ignite Your Positive Personality – Ryan Niemiec and Robert McGrath (Amazon)
  • Character Strengths Interventions: A Field Guide for Practitioners – Ryan Niemiec (Amazon)
  • Character Strengths Matter: How to Live a Full Life (Positive Psychology News) – Shannon Polly and Kathryn Britton (Amazon)
  • A Practical Guide to Leadership: Be Inspired by Great Leaders (Practical Guides) – Alison Price and David Price (Amazon)
  • It’s the Manager: Gallup finds the quality of managers and team leaders is the single biggest factor in your organization’s long-term success – Jim Clifton and Jim Harter (Amazon)
  • The Inspirational Leader: Inspire Your Team To Believe In The Impossible – Gifford Thomas (Amazon)
  • Learning to Lead: The Journey to Leading Yourself, Leading Others, and Leading an Organization – Ron Williams and Karl Weber (Amazon)
  • Shackleton’s Way: Leadership Lessons from the Great Antarctic Explorer – Margot Morrell, Stephanie Capparell, and Alexandra Shackleton (Amazon) Resources

Our Maximizing Strengths Masterclass© provides a comprehensive 6-module science-based package for practitioners that contains all the materials you’ll need to help your clients identify their unique potential, feel more energized and authentic, and perform at an optimal level.

The Positive Psychology Toolkit© has more than 50 exercises and interventions to discover and develop your own or client’s strengths to promote optimal functioning.

Cultivating Your Strengths at Work is a related blog post with useful insight and worksheets.


A Take-Home Message

At some point in our lives, we are all likely to lead, but it doesn’t mean we enjoy it or are any good at it.

Nevertheless, both leading and following is natural, based on evolved strategies that allow us to tackle problems that can only be solved by individuals working as a team (Buss, 2016).

And good, or more likely, great leadership provides a tremendous opportunity for large-scale change. If we are to tackle the most significant challenges humanity faces—including climate change, world hunger, pollution, clean energy—people need to work together toward a common good.

But a great leader must not be mediocre—equally competent at everything—instead, they should be exceptional in their strengths.

Knowing, understanding, developing, and using our leadership strengths is crucial to becoming our best selves and making the changes we require as an individual, a nation, and a global community.

I hope you enjoyed the above article on leadership strengths, and feel better able to recognize your own. Why not take our Maximizing Strengths Masterclass©, and see how you might develop your strengths further, and grow as a leader.


  • Bibb, S. (2017). The strengths book: Discover how to be fulfilled in your work and life. London: LID Publishing.
  • Buss, D. M. (2016). Evolutionary psychology: The new science of the mind. New York, NY: Routledge, Taylor & Francis Group.
  • Chozick, A. (2018, January 13). Hillary Clinton Ignited a Feminist Movement. By Losing. Retrieved July 15, 2020, from
  • I Have a Dream. (2020, July 11). Retrieved July 15, 2020, from
  • Lack of leadership. (n.d.). Retrieved July 15, 2020, from
  • MacKie, D. (2014). The effectiveness of strength-based executive coaching in enhancing full range leadership development: A controlled study. Consulting Psychology Journal: Practice and Research, 66(2), 118–137.
  • Miglianico, M., Dubreuil, P., Miquelon, P., Bakker, A. B., Martin-Krumm, C. (2019). Strength Use in the Workplace: A Literature Review. Journal of Happiness Studies, 21(2), 737-764.
  • Niemiec, R. M., & McGrath, R. E. (2019). The power of character strengths: Appreciate and ignite your positive personality. Cincinnati, OH: VIA Institute on Character.
  • Price, A., & Price, D. (2018). Be inspired by great leaders: A practical guide to leadership. London: Icon Books.
  • Rath, T., & Conchie, B. (2009). Strengths-based leadership: Great leaders, teams, and why people follow. New York: Gallup Press.
  • Young, E. (2020, July 01). Evolution tells us why there are two types of leaders in today’s world. Retrieved July 15, 2020, from

About the Author

Jeremy Sutton, Ph.D., is a writer and researcher studying the human capacity to push physical and mental limits. His work always remains true to the science beneath, his real-world background in technology, his role as a husband and parent, and his passion as an ultra-marathoner.

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