12 Jungian Archetypes: The Foundation of Personality

Jungian ArchetypesIn the vast tapestry of human existence, woven with the threads of individual experiences and collective consciousness, lies a profound understanding of the human psyche.

At the heart of this understanding, Carl Jung gifted us with a map — not of physical territories, but of psychological landscapes.

Within this guidance, we discover the intricate patterns of our deepest motivations, fears, and desires — the archetypes that underpin the very foundations of our personalities.

As therapists, delving into the realm of Jungian archetypes offers us a lens through which we can better understand, empathize with, and guide our clients on their journey of self-discovery and healing.

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What Is an Archetype?

Embarking on a journey through the realm of Jungian archetypes is akin to embarking on an odyssey into the depths of the collective unconscious — a realm where ancient wisdom intertwines with modern understanding and where myths, symbols, and dreams converge to illuminate the hidden corners of our minds (Pearson, 1991).

Through the lens of transpersonal psychology, we come to recognize that within each individual resides a myriad of archetypal forces, shaping our thoughts, emotions, and behaviors in ways both subtle and profound (Corr & Matthews, 2009).

As therapists, our task is not merely to decode these archetypal patterns, but to empower our clients to embrace the full spectrum of their humanity, to reconcile the disparate aspects of their psyche, and to embark on a journey of integration and self-actualization (Pearson, 1991).

But first, at its essence, an archetype is more than just a symbol or a recurring motif. It is a primordial pattern, deeply ingrained in the collective unconscious of humanity (Jung, 1990; Mills, 2018).

Jungian archetypes represent universal themes, motifs, or symbols that evoke a profound emotional response and hold deep significance across cultures and generations (Jung, 1964).

These archetypal patterns manifest in myths, fairy tales, dreams, and even in the narratives of our everyday lives, serving as the building blocks of our collective human experience.

Jungian archetypes serve as the fundamental blueprints of the human psyche, shaping our perceptions, behaviors, and relationships in ways both conscious and unconscious (Mills, 2018).

They are the ancient guardians of our deepest truths and desires, whispering to us from the depths of our unconscious minds. Whether it be the hero embarking on a quest, the wise sage offering guidance, or the shadow lurking in the depths of the psyche, archetypes permeate every aspect of human existence, offering us a glimpse into the timeless mysteries of the human soul (Jung, 1990; Pearson, 1991).

What is the Hero's Journey? Pat Soloman

For more on the hero’s journey and how these archetypes play out in our own story, we recommend this video. As therapists, understanding the power and significance of archetypes allows us to navigate the intricate tapestry of the human psyche with empathy, insight, and reverence.

Carl Jung’s Model of the Human Psyche

Central to Jung’s pioneering work in psychology is his intricate model of the human psyche, which provides a comprehensive framework for understanding the complexities of human consciousness (Corr & Matthews, 2009).

Unlike his contemporaries, Jung (1964) ventured beyond the confines of the conscious mind, delving into the depths of the unconscious to unveil the hidden dynamics that shape our thoughts, emotions, and behaviors (Shiraev, 2017).

At the core of Jung’s model lies the concept of the psyche as a multi-layered entity, consisting of three distinct realms: the conscious, the personal unconscious, and the collective unconscious.

The conscious mind, the realm of our everyday awareness, represents only a fraction of the totality of our psyche. Beneath the surface lies the vast expanse of the personal unconscious — a reservoir of repressed memories, forgotten experiences, and latent desires.

Here, Jung identified the presence of archetypal patterns, universal symbols, and motifs that are shared by all of humanity, transcending individual experience (Pearson, 1991).

Yet, it is in the depths of the collective unconscious that Jung’s model takes on a transcendent quality, revealing a realm of archetypal forces that are not only shared among individuals, but inherited from our collective human ancestry.

Through his model of the human psyche, Jung (1964) invites us to embark on a journey of self-discovery, guiding us through the labyrinth of the unconscious to uncover the hidden treasures that lie within (Neill, 2021).


  • Conscious aspect of the psyche
  • The center of our conscious awareness and perception of identity
  • Navigates our everyday experiences and interactions with the external world

Personal unconscious

  • The layer beneath the conscious ego
  • Contains memories, emotions, and experiences that are not in current awareness
  • Includes repressed or forgotten thoughts and feelings from individual experiences


  • Emotional patterns formed around particular themes or experiences
  • Often tied to significant emotional events or traumas
  • Can influence thoughts, feelings, and behaviors, often outside of conscious awareness

Collective unconscious

  • Shared reservoir of universal, inherited experiences
  • Contains archetypes — universal symbols and themes present in myths, dreams, and religions
  • Provides a deeper layer of the unconscious common to all humanity


  • Represents the unified center of the psyche
  • Aims for wholeness and integration of all aspects of the personality
  • Guides the process of individuation: personal growth and self-realization


  • The social mask or role individuals present to the world
  • Reflects societal expectations and norms
  • Can conceal deeper aspects of the personality from others and even oneself


  • The hidden or unconscious aspects of the personality
  • Contains repressed or denied qualities, often perceived as negative
  • Represents the aspects of ourselves we may not want to acknowledge but are essential for growth


  • Anima: the feminine aspect of the male psyche
  • Animus: the masculine aspect of the female psyche
  • Represents the unconscious opposite gender qualities within individuals
  • Can manifest in dreams, fantasies, and interpersonal relationships


  • The process of integrating unconscious aspects into conscious awareness
  • Involves embracing and reconciling different parts of the personality
  • Aims for a balanced and authentic sense of self

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The 12 Jungian Archetypes

As we journey deeper into the labyrinth of the human psyche, we encounter the 12 Jungian (1964) archetypes — timeless symbols that illuminate the path to understanding the depths of human personality and psychology (Mills, 2018).

These archetypes, rooted in Jung’s profound exploration of the collective unconscious, offer profound insights into the universal themes and patterns that shape our thoughts, emotions, and behaviors (Corr & Matthews, 2009; Neill, 2021; Pearson, 1991).

1. The innocent

  • Represents purity and optimism, desiring to be happy and free
  • Strategy involves doing things right and embracing faith and optimism

2. The orphan

  • Desires connection and belonging, fearing being left out or standing out
  • Strategy involves developing ordinary virtues, being down to earth, and empathizing with others

3. The hero

  • Seeks to prove worth through courageous acts, fearing weakness and vulnerability
  • Strategy is to be strong and competent, although may struggle with arrogance

4. The caregiver

  • Motivated by a desire to protect and care for others, fearing selfishness and ingratitude
  • Strategy involves doing things for others, though may fall into martyrdom and exploitation

5. The explorer

  • Craves freedom and authenticity, fearing getting trapped or inner emptiness
  • Strategy includes journeying, seeking new experiences, and maintaining autonomy

6. The rebel

  • Yearns for revolution or change, fearing powerlessness or ineffectuality
  • Strategy involves disruption or shocking, but may risk crossing into crime

7. The lover

  • Seeks intimacy and connection, fearing loneliness or rejection
  • Strategy is to become more attractive physically and emotionally, but may lose identity

8. The creator

  • Strives to create enduring value, fearing mediocrity
  • Strategy is developing artistic control and skill, despite struggles with perfectionism

9. The jester

  • Embraces joy and humor, fearing boredom or boring others
  • Strategy includes playing, making jokes, and being funny, though may struggle with frivolity

10. The sage

  • Driven by a quest for truth, fearing being misled or ignorant
  • Strategy involves seeking knowledge and understanding, though may struggle with inaction

11. The magician

  • Aims to make dreams come true, fearing unintended negative consequences
  • Strategy includes developing a vision and finding win-win solutions, though may become manipulative

12. The ruler

  • Desires control and prosperity, fearing chaos or being overthrown
  • Strategy involves exercising power and leadership, though may struggle with authoritarianism

The 4 main archetypes

Within our exploration of Jungian archetypes, there exist four primary inner forms that stand as pillars, shaping the very essence of personality. These archetypes hold profound significance, offering therapists and clients alike a roadmap to understanding the depths of human complexity.

These four main archetypes include (Jung, 1959; Shiraev, 2017):

1. The self

At the core of Carl Jung’s model lies the archetype of the self — an enigmatic force that beckons individuals toward wholeness and integration. Unlike the ego, which is confined within the boundaries of conscious awareness, the self transcends individual identity, embodying the essence of unity and wisdom.

It serves as a guiding light, illuminating the path toward self-realization and personal transformation. As therapists, recognizing the presence of the self within our clients grants us the privilege of journeying alongside them as they navigate the labyrinth of their own psyche, unlocking hidden potentials and achieving inner harmony.

2. The persona

The persona, like a finely crafted mask, adorns the faces we present to the outside world. It embodies the roles we play, the masks we wear, and the expectations we fulfill in society.

While the persona serves a vital function in navigating social interactions, it can also veil the true essence of the self, leading to feelings of disconnection and inauthenticity.

Through exploration and understanding, therapists empower clients to peel back the layers of their persona, revealing the authentic self beneath and allowing self-expression and liberation.

3. The shadow

Hidden within the recesses of the psyche lies the shadow — an enigmatic realm where our darkest fears and deepest desires reside. The shadow embodies the aspects of ourselves we deny or reject, casting a shadow over our conscious awareness.

Within the depths of the shadow lie untapped potentials and hidden treasures waiting to be discovered. By embracing and integrating the shadow, individuals reclaim lost parts of themselves, fostering a deeper sense of wholeness and self-acceptance.

As therapists, we hold space for clients to confront their shadow, guiding them through the shadows of their psyche toward the light of self-discovery and healing.

4. The anima/animus

The anima/animus, like twin flames dancing in the depths of the unconscious, embody the feminine and masculine aspects of the psyche. They shape our perceptions of gender, influence our relationships, and ignite our creative and intuitive capacities.

By integrating the anima/animus, individuals forge a deeper connection with themselves and others, transcending societal constructs and embracing the full spectrum of their humanity.

As therapists, we facilitate the exploration and integration of the anima/animus, guiding clients toward a more profound understanding of themselves and their relationships and unlocking the door to profound personal growth and fulfillment.

In essence, the four main Jungian (1959) archetypes — self, persona, shadow, and anima/animus — serve as beacons of wisdom, guiding individuals on a journey of self-discovery and transformation (Shiraev, 2017).

As therapists, we have the honor of accompanying our clients on this sacred journey, bearing witness to their courage, resilience, and capacity for growth. Together, we illuminate the shadows of the psyche, revealing the radiant truths that lie within and paving the way for a brighter, more authentic existence.

The Jungian Archetype Test

Carl Jung ModelThere are various Jungian archetype tests available online, each designed to assess an individual’s dominant archetypes and provide insights into their personality, motivations, and behaviors.

There is one instrument, however, that stands out as the world’s first scientifically validated Jungian archetype assessment tool.

Pearson-Marr Archetype Indicator (PMAI)

Rooted in the depths of psychology, the PMAI offers a nuanced exploration of an individual’s primary and shadow archetypes (Pearson & Marr, 2003). Unlike traditional personality assessments, the PMAI delves into the profound depths of the human psyche, providing insights into the fundamental patterns and motivations that shape personality.

The PMAI has undergone rigorous validation procedures, demonstrating high levels of reliability and validity through extensive research and psychometric testing (Pearson & Marr, 2003). Practitioners and therapists have lauded the PMAI for its ability to offer deep self-awareness and facilitate personal transformation, making it a valuable resource in therapeutic settings.

The indicator is used to uncover deep-seated patterns and motivations that influence behavior, relationships, and life choices. By identifying an individual’s archetypal profile, practitioners can offer personalized insights and guidance for personal growth and development.

Its unique focus on archetypes sets it apart from other personality assessments, providing a holistic framework for understanding the intricate interplay between conscious and unconscious forces in shaping personality.

The PMAI stands out for its depth and richness, offering individuals a profound journey of self-discovery and empowerment. As a result, it has become a trusted tool for therapists, coaches, and individuals seeking deeper insights into themselves and their potential for growth and transformation.

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A Take-Home Message

Jungian archetypes offer therapists a transformative lens through which to guide clients on a journey of self-discovery and healing.

By integrating archetypal insights into therapy work, therapists illuminate the depths of the personal and collective unconscious, empowering clients to confront their shadows, integrate their personas, and embrace their true selves.

Recognizing the significance of Jungian archetypes such as the self, persona, shadow, and anima/animus, therapists facilitate profound personal growth and empowerment.

Furthermore, by incorporating scientifically validated tools like the Pearson-Marr Archetype Indicator, therapists can deepen their understanding of clients’ archetypal profiles, offering personalized insights and guidance for navigating life’s complexities and unlocking hidden potentials.

We hope you enjoyed reading this article. Don’t forget to download our three Strengths Exercises for free.

  • Corr, P. J., & Matthews, G. (2009). The Cambridge handbook of personality psychology. Cambridge University Press.
  • Jung, C. (1959). The collected works: The archetypes and the collective unconscious (vol. 9, part 1). Princeton University Press.
  • Jung, C. G. (1964). Man and his symbols. Doubleday and Company.
  • Jung, C. G. (1990). Archetypes and the collective unconscious. Prairie Schooner, 64, 45–47.
  • Mills, J. (2018). The essence of archetypes. International Journal of Jungian Studies, 10(3), 199–220.
  • Neill, C. (2018, April 21). Understanding personality: The 12 Jungian archetypes. https://conorneill.com/2018/04/21/understanding-personality-the-12-jungian-archetypes/
  • Pearson, C. (1991). Awakening the heroes within. Twelve archetypes to help us find ourselves and transform our lives. Harper Collins.
  • Pearson, C., & Marr, H. K. (2003). PMAI manual: A guide for interpreting the Pearson-Marr Archetype Indicator Instrument. Center for Applications of Psychological Type.
  • Shiraev, E. (2017). Personality theories: A global view. Sage.

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