“Become a Strength-Based Practitioner and
Help Others Identify and Develop Their Unique Qualities.”

With the Maximizing Strengths Masterclass©

Press play to see what this online masterclass includes.


About This Masterclass

The Maximizing Strengths Masterclass is a comprehensive 6-module coaching package. With this masterclass, you will help clients realize their unique potential; to do what energizes them, makes them feel authentic, and deliver optimal performance.

Become a strength-based practitioner and enhance your professional development with the exercises, coaching videos, presentations, and structured activities included in this online masterclass.

Get access to the latest scientific insights on strengths combined with all the practical tools you need to discover and develop the strengths of your clients in a way that promotes optimal functioning. 

With your purchase, you’ll automatically gain the rights to use all of the materials under your own brand. It’s perfect for expanding what you can offer your own clients. 

If you’re passionate about developing yourself and helping others to leverage their personal strengths, the Maximizing Strengths Masterclass is for you.

Click on the images below to see examples of what’s included:

About the Instructor

Psychologist and researcher Dr. Hugo Alberts (Ph.D.) has been exploring the scientific side of positive psychology for the past 10 years, with 20+ academic publications on this topic, including strengths. As a practitioner, positive psychology is at the heart of his work with a diverse range of clients.

His aim is to give people both the psychological perspective and the hands-on tools that have proven to increase mental well-being through the practice of positive psychology.

Designed for Helping Professionals

The Maximizing Strengths Masterclass© is a complete package for anyone who wants to deliver high-quality personal strengths development training and coaching, including, but not limited to:

Therapists  |  Coaches  |  Mental Wellbeing Counselors 

Psychologists  |  Healthcare Professionals  |  HR-managers

What You Will Achieve

Help other people use their strengths to find and enjoy more things they are naturally good at

✓ Add strength-focused training to your professional coaching arsenal

Easily build your own workshop, training program, and treatment plan for clients

✓ Grow your practice by mastering strength-based coaching skills

✓ Apply strength-based practices that are backed up by science

✓ Discover how developing and optimizing strength provides a direct gateway to happiness and improved subjective psychological well-being

Become a sought-after practitioner with this unique set of tools at your disposal

Learn & Teach These 6 Modules


MODULE 1  Introduction

This module gives you an in-depth understanding of the field of positive psychology and second-wave positive psychology, providing a foundation for strength-based practice.

MODULE 2  Strengths

This module gives you deep insight into the concept of strengths, their key ingredients, and the interplay between strength, weakness, and learned behavior.

MODULE 3  Strength Awareness

This module will teach you how to use a diverse range of techniques to structurally increase awareness of personal strengths.

MODULE 4  Strength Mindset

In this module, you will learn the impact of the client’s beliefs on strengths and the importance of cultivating a growth rather than a fixed mindset on strengths.

MODULE 5  Benefits of Strengths

You’ll discover the widespread benefits of strength use and become able to assess and articulate how strengths can impact your clients in both the short and the long term.

MODULE 6  Strength Development

By introducing strength regulation and the pitfalls of underuse, misuse, and overuse of strengths, you will learn to effectively develop strengths to realize lasting change.

What Participants Are Saying

I have just recently finished the Maximizing Strengths course and it is one of the most engaging and powerful learnings I have been involved with. 

I have often been an advocate of asset building in my clients.  The methodology used to focus and build on strengths has been something I have been looking for in a program.

Michael Scarpone, MS, BCC, CEC, CHC | Consultant, Trainer
Scarpone & Associates Consulting
Kittery, Maine, USA

  The Maximising Strengths Masterclass is a highly practical and engaging evidence-based program that turns the focus towards your core qualities and away from your weaknesses.

I’ve expanded my awareness of my strengths and practiced utilizing them more in my daily life. I’m now ready to start offering strength’s based coaching and workshops to all my clients so they too can regain power in their lives.

Charlotte Del Signore | Certified Career and Life Coach, CPCC
Charlotte Del Signore Coaching
Amsterdam, Netherlands

 Maximizing Strengths highlights the importance and ways of activating our strengths rather than focusing primarily on ameliorating our weaknesses. Dr. Hugo Alberts backs the content up with plenty of sources and techniquesI am very grateful to have found this platform. 

Vivienne Duebbert | Speaker, Trainer, Mindset Coach
Cologne, Germany

“A focus on people’s positive qualities is regarded as the backbone of positive psychology. It is this focus that helps people shift from correcting weaknesses to the creation of a life worth living. “

Contents & Pricing

The Maximizing Strengths Masterclass© includes:

Live recordings of the Maximizing Strengths Masterclass
Practitioner handbook (ebook in epub and PDF)
Workbook including 17 exercises for your participants (PDF)
Train-the-Trainer videos for each lesson (19 videos)
Community-section to interact with fellow practitioners
 19 PowerPoint presentations for teaching and workshops
Recommended books, articles, movies, videos and quotes
Lifetime updates, dedicated support

Bonus 1: Earn a Certificate of Completion
Bonus 2: Second Wave Positive Psychology Module
Bonus 3: Extended Usage Rights

Price: $750

Our Promise to You

We want you to love the Maximizing Strengths Masterclass as much as we do. But if you decide that it isn’t right for you, simply tell us within one week of joining and we’ll be happy to refund 100% of your money.

100% satisfaction. 0% risk. Guaranteed.

Bonus #I: Second Wave Module

You will receive access to a module on Second Wave Positive Psychology complimentary with your purchase of the Maximizing Strengths Masterclass.

This module presents the most recent developments in the field of positive psychology to provide you with the skills and knowledge that will render you confident in teaching and applying positive psychology in your practice.

Bonus #2: Certificate of Completion

You can opt for a printable digital PositivePsychology.com Certificate of Completion at no extra charge simply by completing
all of the lessons in this masterclass.

Bonus #3: Extended Usage Rights

You will receive the Extended Usage Rights allowing you to use all the client- or student-oriented materials (workbook, exercises, illustrations, and PowerPoint slides) under your own brand, logo, and name.

This will save you hundreds of hours of work if you’re planning to incorporate strength-based practices into your workshops, talks, or teachings.

Dr. Alberts does a wonderful job bringing the benefits of maximizing strengths to life, using simple yet effective exercises, and adds a practical element that is truly relevant.

Michelle Rios, MA, PCC | President and Executive Coach
Blue Tiger Leadership
Beaverton, Oregon, USA

Wow! I have just finished working through the new Maximising Strengths masterclass and must say it is just outstanding.

As a Trainer and Coach, it is so beneficial to tap into a finished product that allows me not only to facilitate each session but broaden my own knowledge base. The research is outstanding and the activities brilliant – I can’t wait for the next Masterclass!

Glen Murdoch | CEO and Founder
The Life Coaching College
Melbourne, Australia

Complete Access in Three Simple Steps


Click on the “Add To Cart” button below and you’ll be taken to a Secure Order Page.


Complete your order and set your password.


You are automatically logged in to the learning environment where you can start the masterclass.

Dedicated Customer Support

We’ve designed the Maximizing Strengths Masterclass to be ultra-user-friendly, but if you have any questions at all, our Customer Support Team will be delighted to help. They’re friendly, effective, and made of 100% human.

Aleksandra and the rest of the team are waiting to help you. Simply email info@positivepsychology.com or if you prefer a face, we love to Skype.


Do I need experience in practicing positive psychology to follow this masterclass?

A formal or informal training background in positive psychology is not essential in order to follow this masterclass. We have a broad range of customers that include teachers, psychologists, life coaches, HR specialists, business leaders, and fitness coaches, etc.  Needless to say, the more experience you have in coaching or practicing positive psychology, the better the foundation you have to build on during and after this training.

Is this masterclass available online only?

Yes. Upon purchasing this masterclass, you will be taken to the online learning environment where you can start following the masterclass at your own pace.

What is the degree of difficulty of this masterclass?

Intermediate. Because this masterclass introduces a new coaching method, you will develop a new set of skills to navigate the positive psychology landscape and apply what is required for your specific setting. This gives those who are new to the field a head-start and provides experts a new modality to add to their professional arsenal.

Are there any deadlines for completing this masterclass?

There are no specific time frames or deadlines for completing this masterclass. The learning environment and materials can be accessed online in your own time and completed at your own pace from the comfort of your own home or office. Upon completing all of the lessons, you can download your certificate of completion from the learning environment.

Is this masterclass science-based?

Yes. All the content for this masterclass has been developed by academics with both a scientific and practical background. An extensive science-based handbook is provided that includes all references and credits to the work of researchers in the field.

I work mostly with children and adolescents. Will this masterclass be useful for me?

This coaching method addresses human functioning at its most fundamental level. Therefore, this method is not restricted to working with any age group or target population. The sailboat metaphor is currently being used with juvenile delinquents, adults employees, and regular coachees. As a practitioner, you can use the acquired knowledge and tools and adapt them if necessary so that they are suitable for your specific professional situation.

Is there a physical hard copy of this masterclass?

The Maximizing Strengths Masterclass© is an online resource only. Upon purchase, you will receive full, lifetime access to the online learning environment including all the materials that you can download and print as you see fit.

Are there any course credits (CE) for completing this course?

Not yet. We are currently working on accreditation of our programs by the International Coaching Federation (ICF).

Is this a certification course?

Upon completing this masterclass, you will receive a certificate of completion in PDF-format extended by PositivePsychology.com and its founders. 

What currency is the price in?

The price is in US dollars $ (USD).

How long does this masterclass take?

This masterclass contains 6 hours of video content including additional in-depth written material (and instructions). You can choose to follow all of the modules or complete only the ones relevant to your specific professional needs. Depending on how thoroughly you choose to study the content, the material provided in this masterclass will take approximately one week of full-time self-study. 

I work with at-risk people in a clinical setting. Is this product for me?

Yes, but in order to promote good practice, please note that you are advised to use this masterclass, guiding materials, and the coaching method introduced within the boundaries of your professional expertise. For instance, if you are a certified clinician, you are advised to use the training within your field of expertise (clinical psychology). Likewise, a school teacher may use the tools in the classroom but it would not be advisable to use the tools provided for clinical populations.

Who created this product?

This masterclass was designed, built, and is still being expanded, by a team of seven positive psychology academics and practitioners, with the help and expertise of some of the top researchers in the field.

It’s an initiative of PositivePsychology.com, a collective dedicated to the power of positive psychology to improve lives in homes, offices, and communities everywhere. It was founded by Dr. Hugo Alberts and Seph Fontane Pennock.

What rights do I have with these materials?

Upon purchase of this product, you will be granted the Extended Usage Rights. In short, this means that you are allowed to use the materials in this masterclass and affix your own name and brand on the part of the materials aimed at the client in the context of your own business, practice or professional services for teaching, coaching, counseling, and therapeutic purposes. When in doubt, please contact us at info@positivepsychology.com

Is it possible to pay in instalments?

No, unfortunately, it is not possible to pay in instalments. The total amount can only be completed by credit card on the checkout page in one go.

I still have some questions, can I get in touch?

Absolutely! Send our support manager an email at info@positivepsychology.com and she will gladly take care of you.

The Small Print

To promote good practice, please note that you are advised to use this masterclass and training package within the boundaries of your professional expertise. For instance, if you are a certified clinician, you are advised to use the training within your field of expertise (clinical psychology). Likewise, a school teacher may use the tools in the classroom but it would not be advisable to use the tools provided for clinical populations.

While the Maximizing Strengths Masterclass includes a training template that provides you with the knowledge and tools you can use to give your own training on personal strength development, it is by no means a substitute for a coaching certification program. We recommend you attain a coaching certification before you call yourself an official coach or practitioner and before you see any clients or patients. If you are not already a licensed practitioner, this masterclass will still provide you with all the tools you need to sharpen your professional training skills and provides an invaluable starting point for designing your own training. PositivePsychology.com B.V. is not responsible for unauthorized usage of this training package.