Srikant Manchiraju, PhD., Assistant Professor

Srikant Manchiraju, PhD., is a researcher and Assistant Professor at Florida State University.

linkedin srikant manchirajuDr. Srikant Manchiraju is an Assistant Professor at Florida State University’s Jim Moran College of Entrepreneurship.

Dr. Manchiraju is also a faculty affiliate of Florida State University’s Family Institute. Broadly speaking, his research and teaching interests are related to marketing and psychology. Prior to joining Florida State University, Dr. Manchiraju has taught at various universities at different levels (e.g., lecturer, graduate instructor), which include Iowa State University, Indiana University-Bloomington, and Philadelphia University. He has published several book chapters, conference proceedings, and research journal articles. He volunteers for various professional organizations on a regular basis.

Dr. Manchiraju is also a faculty affiliate of Florida State University’s Family Institute.

Prior to joining Florida State University, Dr. Manchiraju has taught at various universities at different levels (e.g., lecturer, graduate instructor), which include Iowa State University, Indiana University-Bloomington, and Philadelphia University.

 

Education & Degrees

Ph.D. Iowa State University;

M.S. Philadelphia University

Broadly speaking, his research and teaching interests are related to marketing and psychology.

His works can be found at:

 

Some of Sri’s Publications

Manchiraju, S., & Sadachar, A. (2014). Personal values and ethical fashion consumption. Journal of Fashion Marketing and Management, 18(3), 357-374. (link)

Son, J., Sadachar, A., Manchiraju, S., Fiore, A. M., & Niehm, L. S. (2012). Consumer adoption of online collaborative customer co-design. Journal of Research in Interactive Marketing, 6(3), 180-197. (link)

Srikant, M. (2013). Materialism in consumer behavior and marketing: a review. Management & Marketing, 8(2), 329. (link)

Manchiraju, S., Sadachar, A., & Ridgway, J. L. (2017). The compulsive online shopping scale (COSS): development and validation using panel data. International Journal of Mental Health and Addiction, 15(1), 209-223. (link)

Sadachar, A., Feng, F., Karpova, E. E., & Manchiraju, S. (2016). Predicting environmentally responsible apparel consumption behavior of future apparel industry professionals: The role of environmental apparel knowledge, environmentalism and materialism. Journal of Global Fashion Marketing, 7(2), 76-88. (link)

Sadachar, A., Khare, A., & Manchiraju, S. (2016). The role of consumer susceptibility to interpersonal influence in predicting green apparel consumption behavior of American youth. Atlantic Marketing Journal, 5(1), 1. (link)

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