17 Best Online Coaching Programs, Software & Tools

online coachingOperating in the wild west of psychology as an applied positive psychology coach can sometimes feel like you’re forging through the unknown with only your certification in your wagon of supplies.

Coaching and setting up a business are not mutually exclusive skills.

Each coach has a different style, client base, in addition to financial backing. Choosing how to set up a business to succeed takes perseverance and a flexible growth mindset. Allowing yourself to learn from things that don’t work is necessary.

Embarking on my journey, I started my positive psychology coaching business in 2019. Branding, marketing, coaching certification, hours of practice, and a website, were all business needs that expanded throughout the year. Through trial and error since its launch, online resources became another part of the supply list.

Come along for the ride as I share my journey of coaching discoveries with you, and our wagon of online supplies expands in the wild west of psychology and coaching.

Before you read on, we thought you might like to download our 3 Positive Psychology Exercises for free. These science-based exercises will explore fundamental aspects of positive psychology including strengths, values and self-compassion and will give you the tools to enhance the wellbeing of your clients, students or employees.

You can download the free PDF here.

Online Coaching Platforms

An online coaching platform can serve a coach as an online marketplace where it also uses dynamic code to assist in daily activities. This platform will support coaches by completing daily tasks that link clients with coaches and simplifying office management needs.

When deciding on a platform, a coach has first to clarify their personal online needs. One coach may need a scheduling assistant, while another may need client linking capabilities. Each coach is going to have a different set of clients to serve, and with that set comes alternative client needs in terms of online link capabilities.

All coaches have the same almighty need in common, where to get more clients! While in the spring season of your business, this can be a frustrating and elusive task. Online platforms are created to assist in bringing your expertise to the people who need them.

As an example, here is an outline of the expanded business needs of my new practice:

  • passive links to a client base
  • online exposure
  • retention of business branding
  • freedom of business hours
  • additional marketing capabilities
  • coaching specific testimonials
  • online payment integration



One of the broadest coaching platforms is Noomii. My practice recently began the process of coach pairing with this platform. With Noomii, you receive your own profile that includes a summary of your ideal client, a review of your coaching expertise, and your listing in a coaching directory for free.

Recorded interviews with the coach and client pairing are offered at an additional cost, but that cost is guaranteed within the first year with the platform. The service links your expertise with the specific needs of a client. It helps you get clear about the type of coaching you provide and even offers a place for your clients to read and to write reviews. The platform enables integration capabilities with personal websites, as well.

There are training and a coaching circle available too. This service enables coaches to keep their skills sharp and serve other coaches in collecting hours for various certifications. It also gives coaches their own coach in whatever area they deem worthy of growth.

Here are summaries of other online platforms available to coaches too.



LifeCoachOffice.com is a platform that offers office freedom to coaches. By providing a one-stop-shop to stay organized, a coach can have more of the business management capabilities that can give new businesses a bit of a struggle. There are discounts for new coaches.

This platform provides a dynamic place for life and business coaches to keep their clients efficiently served. With one-stop invoices, mass emailing, and online scheduling, a coach can streamline their approach to organizing their business. The site even offers group packages for a business that has multiple coaches.



Nudgecoach.com is a powerful tool for health coaches. The platform allows coaches to interact with clients and follows all HIPAA compliance, as needed. This mobile capability for health coaching clients improves engagement. A more personalized and interactive focus gives coaches the ability to serve their clients in one dynamic place.



Yourearthangel.com is a platform offering coaches organization and marketing in bringing in new clients. The registration is free, which is great for coaches just starting out and needing to complete their billable hours. Coaches are listed in a directory. Clients are assigned to coaches by the platform. Therefore coaches are considered subcontractors, and 1099 tax implications are attached.



Coachforce.com is a platform for a coach to get started in building those hours needed for credentialing. If a coach isn’t interested in building their brand, but instead serving clients and not having to hustle to build their client interactions, it is perfect. Coaches are linked via live stream with clients and keeping notes at the same time.


Online Coaching Programs

With so many online coaching programs offered, it is hard to narrow down which one serves coaches the best. Again, the personal need is a significant area of consideration when searching for a coaching program. Thinking about who you want to serve as a client is vital in determining which program is the best fit. Becoming credentialed is not a requirement to hang out a shingle as a coach, though it is highly recommended and valued in the field.

ICF is the gold standard for coaching credentials. Becoming credentialed under the ICF umbrella can happen in a variety of ways. A program can apply to offer training under ICF credentialing requirements, which is how The Flourishing Center created its Applied Positive Psychology Coaching program, where I received training from an MCC level coach.

Many online programs offer ICF credentials. It is a long process to receive accreditation under the ICF, which sets it apart. Ethics, process, and coaching competencies are specific and outlined in standards-based requirements. When deciding what kind of coach you want to be, consider how you’ll be trained and by whom the training will be delivered.

Here are two top-rated ICF credentialed online programs:

A very powerful and highly effective online training program for positive psychology coaching is offered at The Flourishing Center. After receiving intensive training in positive psychology through its CAPP program, an additional certification in Applied Positive Psychology Coaching is available. The APPC Program is a 125-hour program completed online. Through weekly meetings, lectures, and one-on-one mentoring sessions with Master Coach Emiliya Zhivotovskaya, coaches learn how to weave positive psychology into their practice.

The program is currently under review for credentialing under the ICF as an Accredited Coaching Training Program (ACTP) and is already an Approved Coaching Specific Training Hours (ACSTH) program. What makes this program unique is the position in which graduate coaches get to stand with positive psychology. These well-trained coaches are able to provide scientifically proven approaches to improved well being and life satisfaction efficiently.

Coach Training World delivers training from a whole person coaching stand. It is an ACTP training under the ICF, which again is a long process to receive for a training course. The site also offers a coach incubator, which is helpful when intending to pursue coaching as a business endeavor.


For Life Coaches and Health Coaches:

Not all training is built the same. Some coaches serve in professional settings. Others work from the comfort of their own homes and utilize their training in serving their ideal clients in a variety of ways. These online coaching programs offer a variety of training options.


For Executive Coaches:

These are the most abundantly available programs. Businesses are increasingly investing in employee development, and executive coaching is a large part of that investment. Managers and executives with improved leadership knowledge and abilities can improve their workplace productivity and the environment.

Universities across the globe offer Executive Coaching courses, and it is a great place to start when seeking the right fit for an online program. Here are a couple of other academies as well.

Online programs work well for continuing coaches to sharpen their coach’s toolbox as well. Continued growth in practicing and applying what you’ve learned is always recommended. Adding hours and receiving higher-level credentials adds value to the coaching profession and your personal coaching resume.


Online Coaching Software

Scheduling clients can become a time-consuming task when your practice gets moving quickly. It is one of the most popular areas of software integration for coaches. Some sites even offer free software, which is incredibly helpful when getting your business off the ground.

The most popular software for coaches is Acuity Scheduling. The software allows you to embed the scheduler into your website and offers paid users a variety of advanced features with monthly fees. It integrates coaching tools that many coaches use, as well.

Free scheduling software to consider is 10to8, which allows for your website to enable clients to book time and receive SMS reminders. This software can also be embedded into your business website. My practice has recently started utilizing this software. It is user-friendly and keeps the cost down for business expenses while saving time to work on projects other than back and forth scheduling with clients.

Here is a link to testimonials from other coaches utilizing their services.

Schedulista is another online scheduling software. This site offers features in different languages, which is helpful when coaching internationally. There are various packages for different business sizes.

Fons is low priced, easy to integrate software for coaches. Online booking, payment, scheduling, and client information are all included in a low monthly price. It is optimized for desktop and mobile, which is helpful in today’s marketplace.

Currently, I’m in the process of discovering the most cost-effective payment integration for my practice’s website. PayPal and Venmo have been an easy start for the small business, but making it even easier for clients to pay and get right to coaching seamlessly is an area of growth. Stripe is the current area of exploration to enable credit card payments. With anything, there are fees involved. Keeping operating costs low and protecting clients’ valuable information is vital to any small business.


Online Coaching Tools

Starting with a good chair, desk, and computer may seem like silly coaching tools to suggest, but their value can’t be stressed enough. Starting out on your couch is not setting yourself up for success as a legitimate and professional coach. These three things lead to setting up your website, which is a landing place for the world to find you.

For my practice, I used LogoWorks to create branding and online presence. It was a seamless process. The capabilities to build and integrate all aspects needed in technology have made the website and blog easy to use and shift as needed. Technology isn’t everyone’s strongest skill, and this business made the process painless.

Another tool that my practice uses to serve clients is Zoom. This is a reliable cloud platform for video conferencing and webinars. You can record 1-on-1 sessions for mentor coaching hours if required. For a small fee, you can have access to unlimited meeting rooms as well, which is helpful for monthly webinar capabilities.

Zoom makes things easy because a client doesn’t have to have an account to use the links. Sessions can be scheduled and shared via calendar integrations or copied and emailed. Each link offers both computer and phone capabilities.

Skype is another tool that can be used for virtual coaching — having both tools available help when one client is unfamiliar or uncertain about technological usage. It does require both users to have an account. Video conferences give coaches a more connective experience in sessions, as you can actively listen and intuit when you can view the person in real-time.

For coaches just starting out, a great place to develop specific coaching tools is Life Coach Hub. This site offers additional training and resources for coaches that might not have been received in coach training. It attaches onboarding processes with contracts and more.

For online coaching tools that serve clients, I found helpful hints right here on this blog. This toolkit can help any coach needing interventions to use with their clients. How clients hold themselves accountable varies. Coaches offering these types of tools allow space for further self-discovery, either in session or post-session for clients.

The Coaching Tools Company offers some free tools for coaches. The site provides exercises, templates, and even coaching question suggestions. It’s an accessible resource for any coach needing inspiration or suggestions on building the paperwork they might need to serve their clients.

There is also an abundance of coaching mobile apps on the market that can help upgrade your practice, all from your smartphone. See more: 19 Helpful Coaching Apps and Software to Upgrade Your Practice.


A Take-Home Message

Being a professional coach takes more than initial coach training. Building a coaching business, as other coaches and I have done, takes a growth mindset. Some attempts and tools are going to work. Being able to learn from the things that don’t work are the best lessons a new coach can learn.

Having multiple funnels for income as a coach is an important way to grow your business as well. Offering workshops, blogging, consulting in businesses, and creating alternative ways to serve others, is a meaningful way to build opportunities for coaching. There’s a lot of competition out there and creating your unique style of doing business as a professional coach is how you will increase your income and your impact in the world.

Starting a business is like starting a journey west filled with hope and optimism. As you head into the unknown journey of beginning a professional coaching role, make sure that you fill your wagon with as many tools as possible. The more you know about what to expect to encounter, the easier your journey will be.

Thanks for reading.

We hope you enjoyed reading this article. Don’t forget to download our 3 Positive Psychology Exercises for free.

If you wish for more, our Positive Psychology Toolkit© contains over 300 science-based positive psychology exercises, interventions, questionnaires and assessments for practitioners to use in their therapy, coaching or workplace.

About the Author

Kelly Miller is a graduate of the Flourishing Center’s CAPP program and published author of Jane's Worry Elephant. She is currently the owner of A Brighter Purpose, LLC, a provider in positive psychology coaching services. When she isn’t gleefully helping humans move toward flourishing, she enjoys National Park hikes and spending quality time with her adventurous family.


  1. Barbara Winwood

    Lots of helpful information, thanks Kelly? I am looking for a coaching platform which also offers the option of including webinars. Do you know of any?

  2. Teressa Ruspi

    Great information, thank you!
    I am looking to start a business that will offer clients Video’s and education in a variety of areas. I would love guidance on a software tool where my client can select options from a list that are of interest to their growth needs, then the results will populate a set of videos and blogs from our site that meet that specific search . Any guidance would be awesome!! Thank you ?

    • Nicole Celestine

      Hi Teressa,
      Sounds like an exciting endeavor! The tool you need is likely to depend on how your website is hosted (assuming that’s where the materials will be located). If your website is hosted with WordPress, you might be able to find a plugin that gets the job done, such as this one.
      – Nicole | Community Manager

  3. Laura

    Another coaching tool to add to your list that handles billing, scheduling, and client admin – https://paperbell.com

    • Nicole Celestine

      Hi Laura,
      Thanks for sharing. This looks like a great all-in-one tool for any coaches reading. We’d love to hear about your experience with the platform if you’ve used it before, Laura.
      – Nicole | Community Manager

  4. Gia

    Hi Kelly Im really interested in taking a course with WCI. Do you believe the school is a great choice?

    • Nicole Celestine

      Hi Gia,
      Could you please spell out what school WCI is (sorry, I’m not familiar with the abbreviation)? Then I can give you my thoughts. 🙂
      – Nicole | Community Manager

  5. Michael

    I’m in need of an internet cloud platform service or product that will allow my clients to log into the system, video record something using their webcam and have the recording saved on the cloud for me to look at and to edit with my comments. Then, when I’m finished reviewing it and giving advice, they can watch the video and see my added comments. Alternatively, they could use a video camera to make the video and then they would load their clip up to the cloud for me to edit and make available for their viewing. Can anyone help me please? Thanks!

    • Annelé Venter

      Hi Micheal
      We review various software options in this category, however what you suggest does not sound HIPAA compliant. Why not have a look at Teletherapy where several compliant options are discussed.

    • Dmitriy Alentev

      Hi Michael,
      We are working on the software for live video chat and making a coaching website is one of our specializations. I am happy to build such a video recording/editing tool for you and we can even make a mobile app to keep it easier. Please email me dmitry@scrile.ccom

  6. Kirsten

    NOOMI is terrible. Non-transparent fees and rude ‘customer service’ reps.

  7. Beverley Miller

    Coachforce.com is a dead website not doing any business. Even their facebook page is not active with the last post being 2017. What a waste of my time signing up with them.

    • Kelly Miller, BA, CAPP

      Ugh. Thanks for letting us know. Sorry you had a bad experience like that.

  8. seema bhogal

    Its a great pleasure reading your article post.Its full of information I am looking for and I love to post a comment that “The content of your post is awesome” Great work.

    • Kelly Miller, BA, CAPP

      Thank you so much for your comment. I’m so very pleased that you found it useful.

  9. Alana Thomas

    This article was so helpful on so many levels. I am building my coaching business and I found a great sense of relief reading this.

    • Kelly Miller, BA, CAPP

      I’m so pleased that you are relieved. Building a business is hard work, but knowing you’re not alone is helpful. Good luck to you in your new business.

  10. Rocio L Ruiz

    Great artucle

    • Kelly Miller, BA, CAPP

      I’m so pleased you found it useful.

  11. Sarah

    Thanks for your article! One additional resource for Health and Wellness Coaches is the Wellcoaches program. Do you have any thoughts on this? I am a Physician Assistant, am getting my Wellcoaches core coaching certification, will take the Lifestyle medicine course, then plan to sit for the Board certification through the American College of Lifestyle Medicine. It is my understanding that once this certification is obtained, insurance will pay for this service under the AMA Cat III CPT billing codes.
    This is a year + process so I would love your feedback!
    Sarah from SelfCarePursuit.com

    • Kelly Miller, BA, CAPP

      Sarah thank you for including this reference. We need all of the wellness coaches we can get! Insurance being involved and paying for this vital process is huge! Excited to hear how it progresses. Good luck to you.


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