What Is The Negativity Bias and How Can it be Overcome?

negativity biasDo you sometimes feel stuck thinking about unpleasant encounters you’ve had or setbacks you’ve endured?

When you read the news, do you find yourself drawn to the more depressing articles? As humans, we tend to be impacted much more by negative events than by positive ones.

This negativity bias can influence how we feel, think, and act, and can have some less than desirable effects on our psychological state. So what does it look like, and how can we overcome it? Read on to find out.

Before you read on, we thought you might like to download our 3 Positive Psychology Exercises for free. These science-based exercises will explore fundamental aspects of positive psychology including strengths, values, and self-compassion, and will give you the tools to enhance the wellbeing of your clients, students, or employees.

You can download the free PDF here.

What is the Negativity Bias?

‘Negativity Bias’ refers to our proclivity to “attend to, learn from, and use negative information far more than positive information” (Vaish et al., 2008, p.383). We can think of it as an ‘asymmetry’ in how we process negative and positive occurrences to understand our world, one in which “negative events elicit more rapid and more prominent responses than non-negative events” (Carretié et al., 2001, p.75).

Among other things, it can explain why we often:

  • Recall and think about insults more than compliments;
  • Respond more – emotionally and physically – to averse stimuli;
  • Dwell on unpleasant or traumatic events more than pleasant ones; and
  • Focus our attention more quickly on negative rather than positive information.

Even when we experience numerous good events in one day, negativity bias can cause us to focus on the sole ‘bad thing’ that occurred. It can lead us to ruminate on small things, worry over having ‘made a bad impression,’ and linger on negative comments and the like (Lupfer et al., 2000; Chen & Lurie, 2013; Wisco et al., 2014).

It leads us to wonder about a few things. Where does this bias come from? Can we learn to spot examples of negativity bias in real life? And how can we avoid falling into the trap of getting caught up by the negative events that we experience?


Where Does it Come From?

Negativity bias is thought to be an adaptive evolutionary function (Carpaccio & Berntston, 1999; Vaish et al., 2008; Normal et al., 2011). Thousands of years ago, our ancestors were exposed to immediate environmental threats that we no longer need to worry about – predators, for example – and being more attentive to these negative stimuli played a useful role in survival.

These days, the bias may play a role in our early development. As Vaish and colleagues point out, infants don’t have extensive life experience to draw on: “the earlier an organism learns that it should avoid those stimuli that its conspecifics find aversive, the better are its chances for survival” (Vaish et al., 2008, p. 18).

Negativity bias helps them avoid potentially harmful stimuli in the absence of learned information about ambiguous stimuli.

It’s hard to argue that negative biases aren’t still helpful in some circumstances, but as we grow and society develops, this hard-wired tendency is not as useful as it once was.


3 Examples of the Negativity Bias

More than a few studies illustrate how this asymmetry affects our attention and cognitive processes on a day-to-day basis.


We Respond More to Negative Stimuli

In one early study, for instance, Ito and colleagues (1998) found that our brains respond more intensely to negative stimuli. The researchers presented photos to 33 participants and measured their brain’s electrical activity to study its responses.

Some were affectively neutral (an electrical outlet, a plate), some were considered positive pictures (people enjoying a rollercoaster), and some were deemed negative images (a gun pointed at the camera, a mutilated face).

Findings showed more Event-Related Brain Potentials (ERPs), or activity, when participants viewed negative, as opposed to positive images, leading the researchers to conclude that our evaluations are more strongly influenced by the former.


News Coverage is Predominantly Negative

Around the world, negative news articles appear to dominate the media, but why are they so prevalent? One hypothesis is that, due to negativity bias, negative coverage is more attention-grabbing than positive coverage. This is a logical inference from the study results we just described (and many more), but is it actually the case?

A study by Soroka and colleagues (2019) looked into whether demand for negative information is a cross-national phenomenon. Examining people’s psychophysiological reactions to video news content in 17 countries, their results revealed that globally, humans are more aroused by and attentive to negative news on average.


We Think About Negative Events More

Have you ever been hung up on something terrible which happened earlier in the week, despite everything else going great? Our tendency to think more about negative events is another example of this bias in action. A 2009 paper by Larsen reviews ample evidence to suggest that negative emotions last longer than positive ones, that we tend to spend more time thinking about negative events, and that we often reason about them more.

This is likely related to learning and memory processes – the more attention we give to a stimulus or experience – the higher the likelihood that we’ll commit it to memory (Ohira et al., 1998).
Can you think of more examples of negativity bias in action?


How To Overcome the Bias?

As we’ve seen, negativity bias is very much concerned with where we direct our attention. By directing more of our conscious attention toward the positive events and feelings we experience, we can begin to address the asymmetry of negativity bias.

And that requires practice. So, where do we start?


Self-Awareness and Challenging Negative Self-Talk

By checking up on yourself throughout the day, you can start to recognize any thoughts that are running through your mind – both helpful and unhelpful ones. You can also look at your own behaviors too, for a better understanding of what’s serving you and what isn’t.

From here, you can start to tackle these head-on, challenging them and replacing them with more useful ones. Albert Ellis’ (1957) ABC technique is one useful framework you can apply here – once you become aware of your Behaviors or its Consequences (B and C in the model, respectively), then you can work backward to think about what led to them (A for Antecedents).

What were you thinking before experiencing anger, resentment, or frustration? Was it negativity bias in action, perhaps? And how can you replace those thoughts with more positive ones?


Mindfulness: Breathing, Meditations, and More

Practicing mindfulness is one good way to become more attuned to your own emotions (Charoensukmongkol, 2015). Through guided meditations, reflection, and other mindfulness interventions, you can start to observe your feelings and thoughts more objectively.

Even more promising evidence comes from a 2011 study by authors Kiken and Shook, who found an increase in positive judgments and higher levels of optimism when participants practiced mindful breathing.

Compared to control groups, these participants performed better at tests where they were required to categorize positive stimuli, leading the researchers to suggest that mindfulness practice can have a significant positive impact on the bias (Kiken & Shook, 2011).


Cognitive Restructuring

Negativity biases have been linked to numerous psychological disorders, such as depression and anxiety (Riskind, 1997). When you catch yourself taking a negative view of situations, it often helps to practice cognitive restructuring by reframing the event or experience.

We have got plenty of free PDF CBT worksheets that can help you to get a more objective view of situations and people, so you can work toward overcoming your negativity bias.


Savor the Positive Moments

When you stop and take some time to ‘drink in’ a positive experience, you’re savoring it and creating memories for the future (Bryant & Veroff, 2017). Building up your store of positive mental images and feelings helps you address the imbalance that negativity bias predisposes us to.

The next time you experience or create a positive moment, take a little longer than you usually would to enjoy it. Engage fully in the good sensations, happy thoughts, and pleasant emotions that you feel and make a note of what you enjoyed about it. When you go home, why not reflect on what just happened and turn the savoring skill into a habit?


3 Exercises for Overcoming Negativity Bias

We’ve got a few great exercises and interventions in our blog and toolkit to help you start overcoming your negativity bias.

  • This Finding Silver Linings intervention can be used both in group and one-on-one settings. Its goal is to help you adapt your view of negative experiences or events by taking a more balanced and positive perspective on them. Over a couple of weeks, it guides you through several steps to build more optimism and resilience. You’ll shift into a positive mindset, identify a recent difficulty, and identify the costs of it, then find silver linings to it.

  • Moving from Cognitive Fusion to Defusion is a mindfulness exercise that you can use to view your thoughts as thoughts, rather than something with a literal meaning. If you find yourself getting caught up ruminating on negative situations or events, it can sometimes be challenging to step back and see them for what they are. Among other things, you’ll learn to label the process of thinking (e.g., “I am having the thought that I’m unintelligent”), reframing those thoughts, and put some distance between you and negative events/situations.

  • With this Savour the Moment exercise, you can learn how to appreciate micro-moments of positivity in your life fully. Rather than focusing on the negative, you can start to enhance your well-being by savoring the present moment, ideally taking a step or two toward addressing the positive-negative asymmetry we’ve been discussing.


3 Useful Tests

Negativity bias can be studied using a variety of different subjective and psychophysiological tests. If you’re interested in researching the phenomenon further, here are a few approaches that have been used in peer-reviewed studies:

  1. The Future Events Scale (FES) is one subjective, 26-item measure of negativity bias which measures optimism and pessimism on two separate subscales (Anderson, 2000). To complete this test, subjects use an 11-point Likert scale to rate how likely or unlikely an event is to take place in the future, with +5 being extremely likely and -5 being extremely unlikely. The more pessimistic a subject’s score, the higher their negativity bias (Kiken & Shook, 2011).

  2. ERP measures are a psychophysiological way to study the bias, coupled with affective processing tasks, as Ho and colleagues illustrate (2015). Typically in such studies, participants are asked to sort or rate stimuli such as words or pictures according to their emotional valence; in the meantime, measures of their electrophysiological responses are made.

  3. The online WebNeuro battery also includes self-report items that can be used to assess an attributional bias toward expecting and perceiving negative results and events (Rowe et al., 2007; Williams et al., 2008). This and other negativity bias tests are discussed more thoroughly in Williams and colleagues’ 2009 study, which is mentioned below.


What are Dominance and Contagion?

Rozin and Royzman’s (2001) study, Negativity Bias, Dominance, and Contagion, is one of the best-known early studies on the phenomenon. In it, they unpack the concept and four ways in which it manifests, as:

  • Negative potency describes the idea that positive and negative entities (events, things, experiences, for example) hold different importance to us, regardless of whether they are equal in size or emotionality;

  • Steeper negative gradients – where the negativity of ‘bad’ events increases faster when they grow closer to us;

  • Negativity dominance – describing how “combinations of negative and positive entities yield evaluations that are more negative than the algebraic sum of individual subjective valences would predict” (p. 296); and

  • Negative differentiation – our conceptual representations of negative entities are more complex and stimulate a broader array of responses from us.

Imagine a day in which five good things happen to you, but during which you step in a puddle and ruin your shoes. If you were to consider your day ‘ruined’ – negativity bias – this would be an example of negativity dominance.

Contagion, on the other hand, refers to the idea that “negative events may have more penetrance or contagiousness than positive events” (Rozin & Royzman, 2001, p.306). And the authors give some great examples – we won’t very willingly eat food that’s been even fleetingly touched by worms, for one.

You can read their influential paper here.


The Bias In Relationships

We know that negativity bias impacts our impressions of other people, our decision-making, and our attention. As such, it can impact our relationships with others in several ways.

Among others:

  • It can lead us to assume the worst about people we don’t yet know. Our beliefs and expectations can then influence our subsequent interactions with them (Glover et al., 2017);

  • By making pessimistic assumptions about how another person will react, we can also fall into the trap of letting our (unwarranted) attitudes impact our behaviors; and

  • As per the negative potency concept, the bias can lead us to interpret negative events as more important than positive ones. We can view someone’s slip-up as highly salient compared to their positive behaviors, leading us to ruminate over them to the detriment of our relationships.

Recognizing how the negativity bias works is the first step to overcoming its potential negative impacts on our relationships. Through self-awareness and excellent communication, we can start looking for the positive in our interactions, and the people around us.


Its Role in Anxiety

Being more sensitive to negative information can impact our neural circuitry, too. Williams and colleagues have investigated these impacts in their 2009 paper: ‘Negativity bias’ in Risk for Depression and Anxiety.’

Some of the effects of negative bias can include increased heart rates during fear perception and higher startle responses, both stress responses that are associated with anxiety (Williams et al., 2009). In this study, the authors also present evidence that self-reported negativity bias measures are correlated with depression and anxiety, suggesting that while the phenomenon may be evolutionary, it doesn’t come without its costs.

With this in mind, taking steps to overcome your negativity bias can be a positive move forward for your mental health and well-being. The exercises and tips we’ve shared above are a great place to start.


Negativity Bias in The Workplace

This bias can particularly impact us at work through its influence on decision-making and the impressions we form of others.



By focusing or over-emphasizing the potential negatives of a decision, research shows that we become more inclined to avoid risk (Kahneman & Tversky, 2013). When facing a choice with potential benefits and risks, therefore, we tend to consider the latter more – an excellent example of negative potency in action (Rozin & Royzman, 2001).

In a rapidly changing, volatile, and often ambiguous competitive environment, this can impact competitive advantage significantly.

From an organizational perspective, we can look at Kodak – once the world’s leading photographic film companies. By choosing to remain focused on its core ‘strength’ (photographic film) and not explore the growing digital photography trend, it lost its competitive position to rivals Sony, Canon, and Fujifilm before filing for bankruptcy in 2002 (Wilson, 2012).


Interactions With Others

We’ve already considered how impression formation impacts our relationships with others, and this holds in the workplace. Effective collaboration, teamwork, and continued professional development all rely on our ability to get along with others and interact in a positive way to achieve shared goals.

By causing us to attend to and dwell on negative entities, the bias can make it harder for us to accept constructive feedback, encourage others, and build trust with co-workers.

Research into this suggests that we can start to tackle negativity bias in the workplace by upping the ratio of positive to negative comments that we give (Zenger & Folkman, 2013). To boost team performance and lead others more effectively, in other words, a good ratio to aim for is 5.6:1. Try it!


3 TedTalks on the Topic

Are you more of a video person? These TED talks are a super way to learn more about negativity bias and how you can overcome it.


1. Hardwiring happiness: Dr. Rick Hanson at TEDxMarin 2013

Neuropsychologist Rick Hanson is the well-known author of Buddha’s Brain, Just One Thing, and Hardwiring Happiness: The New Brain Science of Contentment, Calm, and Confidence, books that cover core positive psychology topics. He’s also a senior fellow at UC Berkeley’s Greater Good Science Center and a renowned researcher in the field.

In this TED talk, he discusses how we can overcome negativity bias by ‘taking in the good.’


2. A Simple Trick to Improve Positive Thinking

Professor Alison Ledgerwood is a social psychologist and behavioral scientist at UC Davis. Her publications include research into negativity and positivity biases, covering topics such as how we can ‘unstick’ ourselves from negative mindsets and frames and how we can switch our conceptualizations.

Her TEDx talk A Simple Trick to Improve Positive Thinking is about how we can reframe the way we communicate to develop a more positive outlook. It’s full of practical tips about how to get rid of negative thought patterns.


3. Should You Trust Your First Impression?

A University of Delaware Psychology Professor, Peter Mende-Siedlecki, has written a considerable deal of literature on negativity bias topics: social judgments, impression formation, and contextual sensitivity, to name a few.

Here, you can hear his talk about how we formulate impressions and the role that negativity bias plays (and doesn’t play) in these processes. It’s a good watch for anyone who wants to learn more about the judgments we make of others.


A Take-Home Message

We all face rejection, sadness, fear, and unhappiness. When we find ourselves getting stuck on the negative aspects of our lives, however, it helps to be aware of why we might be doing so. We may be evolutionarily hard-wired to focus on negative things, but it’s possible to re-train our brains to adopt more positive frames of reference and boost our well-being.

Positive psychology is not about eliminating negative thoughts and emotions from our everyday experiences – it’s more concerned with how we handle them. With an understanding of negativity bias, we can start to interact with adverse events, trauma, and so forth more adaptively.

So, what helps you overcome negativity bias? Have you got any tips for your fellow readers? If so, please share them in the comments below.

We hope you enjoyed reading this article. Don’t forget to download our 3 Positive Psychology Exercises for free.

If you wish for more, our Positive Psychology Toolkit© contains over 300 science-based positive psychology exercises, interventions, questionnaires, and assessments for practitioners to use in their therapy, coaching, or workplace.


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About the Author

Catherine Moore has a BSc in Psychology from the University of Melbourne. She enjoys researching and using her HR knowledge to write about Positive and Organizational psychology. When she isn’t getting super ‘psyched’ about her favorite topics of creativity, motivation, engagement, learning, and happiness, she loves to surf and travel.


  1. Beth Bieber

    The take-home message is what struck me the most. Human Psychology is complicated but interesting. This was a great read!

  2. Siddharth Tiwari

    Very nice & helpful article. This article was the one which i was searching from last 2-5 years. Thank you verymuch. Really thanks a lot. Today i came to know the actual problem which i m facing since last 5-8 years. Thank you very much.

  3. Paige

    This is so insightful and so well-written! Thank you!

  4. Nokuphila Mahlalela

    Wow this is incredible, it has brought insight into my current experience with anxiety which was triggered by my perceptions of a traumatic experience I had and perpetuated by how I constantly retold the experience to others and how I struggled to get out of the anxiety. I forgot to appreciate my efforts in dealing with the situation, my ability to rise up and try to deal with it instead I took the victim role abd and the impact of that made the negative emotions last longer and I became more susceptible to anxiety as I was now sensitive to everything. In trying to understand the situation or the anxiety or my sensitivity to the anxiety I blamed myself and others, I completely neglected my strengths and my proactiv approach and resilience. Thank you so much for this article and the TEDTalk videos, I’m reframing my approach in retelling my experiences and also appreciating the good in a day rather than replaying the bad experiences.

  5. Mike Searles

    Thanks for the great article, Catherine.
    About Albert Ellis’ ABC technique. I have always understood the B to represent Beliefs – and not behaviors. Feelings and behaviors being represented under C for Consequences.

    • Stephen Yeh

      Albert Ellis’ ABC’s:
      (G = Goal)
      A = Activating Event
      C = Consequence (Emotional, dysphoric = fight or flight negative emotion)
      B = Beliefs (iB’s = irrational Beliefs = look for the ‘should’, ‘must’, ‘have to’, demand about the self, the world, or others).
      D = Dispute the iB’s
      E = Effective New Philosophy

  6. Christopher Schouten

    Thanks so much for this. I’ve shared it with a large community of fitness leaders from around the world, because I think it speaks to us all.

  7. Benetta Abrams

    Excellent course on paying close attention to our thought processes and try to focus on the positive. Very relevant to what we are enduring right now with the pandemic.


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